This role will oversee and drive operational excellence and commercial performance for Thai Kien CPG (Highlands Coffee CPG products) within the South region in both GT (70%) and MT (30%) channels. This role is responsible to ensure that operational processes are optimized to meet business objectives, enhance customer satisfaction, and support strategic growth.
KEY ACCOUNTABILITIES:
Responsible for monthly/ quarterly/ yearly planning of distribution, merchandising and hygiene, primary sales – secondary sales for whole area and sales forecast. In charge of both MT and GT channels.
Deploy monthly/quarterly secondary sales targets, sales fundamentals (number of outlets, calls, successful calls, sold-in SKUs, brand distribution, merchandising and market hygiene control); programs (trade promotion, consumer promotion, support activities)
Accountable for all operations to be successful with in approved budgets: % NDP TTS, % NDP subsidies, TM TTS, % overhead budget in assigned area.
Accountable for sales fundamentals, sales targets and other KPIs to be achieved daily, weekly, monthly and quarterly in assigned area.
Accountable for effective execution of ASMPQ (Availability, Space, Merchandising, Price, Quality) on field.
Responsible for building and maintaining good relationship with KA customers.
Reviewing customer profile to understand well Customer insight / needs.
Accountable for daily/weekly/monthly sending reports accurately and timely.
Responsible for information collection and report on competitors' activities and customer complain timely.
Responsible for professional development and career planning for all staff to maintain the continuity and meet the business growth.
Job Requirement
JOB SPECIFICATIONS
Vietnamese only.
Education/ Training Qualifications: University degree in relevant field
Experience:
Proven experience in big-international FMCG companies (the beverage industry is preferred).
At least 8 years of proven working experience in similar position as Manager level, in charge of both GT and MT channels.
Vietnamese prefer, fluent English
Work-related skills:
Strong Analytical and planning skills
Strong Organizational and Leadership skills.
Knowledge of Distribution and Selling Skills.
Knowledge of MT, KA, Distributors, and FMCG Route to market.
Customer and sales data management.
Dynamic public presentation and problem solving.
Sales Ethics and knowledge of the legal aspect and the rules of competition.
