Senior Assistant Brand Manager

Job Description

• Work with SBM/MM in strategy. actively propose half-year and quarterly plan (Brand:Colos Gain)
• Define and develop strategies to maximise brand potential
• Create and implement consumer and market development strategies
• Develop and implement specific competitive strategy
• Full budgetary responsibilities for ensuring plan and campaigns are within agreed spending limits
• Lead preparation of the brand plan, update and long-range plan
• Liaising closely with all relevant brand team members
• High level tactical planning
• Directly involve and take main responsibility in execution for detail action plan and activities (product innovation, marketing plan, ensure on time in full launching, results, field check and flexible take action to ensure KPIs)

Conformation:

• Follow up marketing expenditures by assigned projects within the marketing budget

Others:

• Take part in cross-functional Project as required;
• Cooperate with cross-functional departments..