Senior Assistant Brand Manager

Job Description

Join us to be part of the groundbreaking venture in the world of masterpieces. We are building a new business in a unique market where culture, creativity and luxury meet. And we want entrepreneurial minds like yours to help shape its success. If you are passionate about art, inspired by the elegance of gold, and ready to make a meaningful impact in an emerging industry, this is your chance to lead, grow, and thrive in a dynamic environment.

Scope of Work:

1. Product Development:

• Market Research & Data Analysis: Conduct market research and data analysis to uncover market insights, customer preferences, and new business opportunities.

• New Product Development: Guide, develop, and manage the process from concept to finished product, including concept, product and packaging.

• Constant Innovation: R&D to explore new production technologies and materials; market and consumer global trends to pioneer local market.

• Coordinate Supply Chain: Forecast, plan & proceed paper for mass production and material requirements.

2. Portfolio Management & Route to Market:

• Route to Market: Segment, size, price and target planning for collections.

• Sales Performance Tracking & Reporting: Monitor and report on business performance regularly; collaborate with Demand Planning and Supply Chain teams to analyze and forecast demand, ensuring timely production plans to meet sales targets and KPIs.

• Assist in related Marketing scope in Distribution agenda, namely E-commerce and New Retail Store.

• Collection Life Cycle Management: Track and manage the life cycle of collections (new arrivals, bestsellers, slow sellers, discontinued items) to optimize capital turnover and business efficiency.

• Stock Management: frequently track stock in trade, plan and execute for restocks, follow and ensure stock delivery to flagships.

3. Product Marketing & Brand Building:

• Positioning & Communication: Develop positioning strategy and communication plan for the collection/the brand to target customers, in collaboration with Brand Management, Brand Service, and Marketing Operations teams.

• Product/ Campaign Training: Create tools and materials for product training and implement training for retail systems and relevant departments.

• Campaign/Project Management: Participate in managing or supporting company-wide projects and campaigns as assigned, following project setup and task delegation.

4. Internal & External Stakeholder Management: Professionally and proactively work with related parties to set up process, solve roadblocks, manage lead time and deliver projects.

Job Requirement

1. Educational Qualifications

Degree: Bachelor's Degree in Business Administration, Marketing, or Communications.

Language Proficiency: Fluent in Vietnamese and English.

2. Relevant Experience

Minimum 3-5 years of experience in a similar role, such as Assistant Brand Manager, Marketing/Communication Specialist, Product Development, or Product Communication.

Relevant experience in: Brand Marketing & Communication, Product Development & Marketing

Campaign/Project/Stakeholder Management, Product/Category Management

3. Skills

• Proficiency in office software.

• Ability to read and understand business analysis and performance reports.

• Logical & Critical Thinking.

• Passion for Culture, Art and Gifting.

• Can-do spirit and entrepreneurial mindset.