Senior Content Marketing Executive

Job Description

60% Creation and Development:

• Preparing briefs for relevant stakeholders/vendors, consulting and conveying the brand communication guideline if any;
• Producing and editing variable formats of content includes website copy, blog posts, white papers, social media posts, and product descriptions;
• Supporting and collaborating with the agencies on implementing mobile app content;
• Planning and publishing posts according to our range of digital channels.

20% Content Strategist:

• Supporting and brainstorming ideas/concepts for content roadmap, and content calendar;
• Supporting & reviewing the creative vendor’s outputs, ensuring brand consistency;
• Acting as a local expert: Counseling about local trends, behaviors, and insights in the Cambodia market;
• Research industry-related topics, viral ideas, trending on the market and competitors to produce writing that connects with target audiences, boosts engagement, and fosters brand awareness;
• Coordinating with designers to release visually appealing elements into digital campaigns;
• Tracking content performance, adjusting content strategy based on manager directions;

20% Others:

• Collaborating with the Marketing team and other departments to deliver tasks;
• Updating and reporting monthly to the line manager.