Senior CRM Partnership Executive

Job Description

A. Partnership (60%)

• Establish and manage customer benefits through internal and external partnerships.
• Cultivate relationships with strategic partners to enhance business outcomes, identify cross-selling opportunities, and actively explore ways to strengthen these partnerships.
• Create the Rewards Page, which includes the gift exchange feature, on both the ACFC App and Website.
• Strategically coordinate collaborations and benefits exchanges with partners to improve the cost-efficiency and effectiveness of the loyalty program.

B. Loyalty management (40%)

• Develop and manage a customer-focused communication strategy to attract, nurture, and retain clients.
• Lead brainstorming and conceptualization for program enhancement and optimization, including process streamlining.
• Automate and streamline member enrollment, benefit delivery, promotion fulfillment, and program reporting in collaboration with cross-functional teams (product, analytics, tech, and marketing).
• Collaborate with the Data Analysis team to improve customer acquisition and journey predictability.
• Monitor customer behaviors, including active, inactive, and churned customers.

Job Requirement

• Experience in operating CRM systems or Loyalty system
• University Degree (Marketing, Economics, Finance & Banking is an advantage) 
• 2 years of experience in Partnership Marketing & CRM / Customer Loyalty.
• Strong analytical skills with great attention to details.
• Strong team work, project management and organization skills.
•  Strong listening skills and judgment to make wise decisions in the interest of ACFC
• Good written and verbal communication skills (English and Vietnamese) 
• Computer skills: Microsoft Office 365 (Word, Excel, Power point, Power BI…) 
• Planning, organization organizing and time management skills 
• Hard-working, energetic, trust-worthy, ready-to-learn, ability to work extended hours and under pressure 
• Independent Proactive, team-work and presentation skills 
• Attention to details and able to multi-task