Senior Expert, Customer Value Management and Loyalty

Job Description

Job Purpose

Responsible for providing knowledge, high expertise in building and managing the performance indicators of the Customer Segment in accordance with strategic goals; Direct leadership support in coordinating planning activities và selecting priority key actions in each period in order to achieve revenue, maximize costs and thereby achieve profit goals for the Customer portfolio in accordance with the bank's strategy.

Key Accountabilities (1)

1.1 Customer Value Management (CVM)

- Managing PnL of customer segments in line with strategic goals; coordinate activities to develop business plans and select priority actions for each period in order to generate revenue and optimize costs, achieve target profits in line with the bank's strategy, and manage Manage key drivers for each segment to optimize customer lifetime value (CLV).

- Identify opportunities and gaps (GAP) of different categories to provide success metrics; Plan and define actions to be taken by working closely with Business Analytics (BF - Finance) and DnA

- Coordinate with DnA in setting up Next Best Offer (NBO) model and ensure timely deployment; Right channel of interaction for each target customer segment.

- Manage target indexes/customer identification models for segments and sub-segments through making requirements for DnA block to implement.

- Work closely with the BF unit to develop a reporting system for effective customer management, campaign management, customer lifecycle value management based on customer relationships..

1.2 Loyalty management

- Design and build a customer retention management framework and coordinate with solution units or related units to build customer retention programs and campaigns for each segment based on CVP to optimize customer lifetime value

- Develop key metrics to manage customer engagement (NPS, engagement metrics, etc.)

- Drive customer loyalty (Loyalty) and customer retention (Engagement) through managing engagement metrics and managing the implementation of a portfolio of actions to improve

- Lead customer retention initiatives in division.

Key Accountabilities (2)

2. Comply with regulations and develop relationships internally and within the system:

- Coordinate with internal departments to complete assigned work

- Strictly comply with the Bank's Labor Regulations.

- Perform work in accordance with policies, regulations, processes, internal guidelines... and commitment to service quality (SLAs).

- Training, guiding and mentoring senior specialists/experts in the group to perform the above tasks and professional skills related to the functions and tasks of the department.

3. Other tasks as required/directed by the direct director.