Senior Marketing Executive (Levi's)

Job Description

Take all task relating to Marketing for brands including online and offline marketing activities

IMC Management:

• Plan and execute Integrated Marketing campaign, Seasonal promotion campaign, new store opening program on Online channels.
• Brief and work closely with agencies (Digital, PR, Production house etc.) to execute brand campaigns, shooting, budget allocation and media plan across touch points.
• Partner with internal functions (Brand, Operation, Supply Chain & Finance, Product, Admin, E-comm…) for on-going projects.
• Coordinate with Product & Retail team to develop & execute promotion & retail activations to push sales & increase brand awareness.
• Coordinate with CRM team to launch loyalty, new member and inactive campaign for ACFC members.
• Write PR articles for each new collections/new events/new campaigns... and send them to newspapers
• Manage marketing budget to ensure budget is always within a safe and reasonable level

Digital/ Content Marketing:

• Manage content and visibility on brand website, fan page (Facebook, Instagram, Zalo, Tiktok, Youtube), e-comm platforms (ACFC, Tiki, Shopee, Lazada…).
• Manage digital eco-system (Paid/ Owned/ Earned) with daily optimization.
• Create content for campaigns/new collections webpages on the website
• Manage, fix errors and optimize website to achieve best results
• Monthly and weekly propose social content plan & detailed angle.
• Handle customer’s inbox and other social activities.

KOL Management:

• Search and classify suitable KOLs for the brand
• Work closely with KOL Agency/KOL to ensure the quality of video/image content in accordance with brand guidelines and expectations
• Fitting clothes with KOLs at the store
• Carry out KOL related work.

Community Management:

• Come up with ideas for collaboration with brand-related communities
• Closely connect and follow up community activities to leverage the brand
• Plan and organize activations/events/exclusive promotions for the community to drive to the store.

Report & Planning:

• Plan and build quarterly/half-yearly/full-year plans for brand
• Monitoring and tracking and report (Digital, Event, Promotion, Campaigns, Competitor….).
• Digital analysis from Google Analytics, Facebook Insight & E-comm data
• A&P Tracking & Report monthly
• Marketing report: weekly, monthly, quarterly report
• Promotion evaluation report
• Perform other duties as assigned by Line Manager.