Senior Performance Digital

Job Description

Objective of role:

• Responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all digital channels and the company’s e-commerce development.

DETAILED RESPONSIBILITIES:

Planning & Managing:

• Build and execute digital strategies through digital marketing campaigns to achieve digital marketing growth.
• Plan and manage digital campaigns across all digital channels of O2O.
• Manage social media & digital marketing budgets with constant tracking of expenditure versus ROIs.

Digital Marketing Implementing:

• Drive and optimize performance on social, digital advertising, through Facebook Ads, Google Display, SEO/SEM, Zalo, Tiktok and EDM.
• Collaborate with inhouse team to create advertising visual and content for a successful campaign.
• Able to contribute with creative/ novel ideas and solutions to improve implementation of digital communication.
• Participate in communications with brand principal and ensure that guidelines and processes are applied in assigned market.
• Generate commercial sales and optimize marketing ROI through digital campaigns, social media management and analytics, as well as performance marketing.

Supervising & Reporting

• Demonstrate strong project/ campaign management skills – with digital marketing projects and campaigns executed within stipulated timeline for launch
• Display strong thought process and eye for details when executing a 360-integrated marketing campaign - which is seen through communication consistency/ accuracy across all touchpoints.
• Display strong communication skills in liaison with both external and internal stakeholders to ensure accuracy/ efficiency of execution.
• Build dashboard of report for deeply analysis on data to evaluate the advertising performance on each campaign and have quick action plan on each campaign to reach the goals.
• Conduct a set of reports as per timeline to evaluate & monitor campaign effectively