Senior Social Marketing Executive

Job Description

POSITION BRIEF:

• Position: Senior Social Media Specialist
• Level: Mid-Senior to Senior
• Employment Type: Full-Time, 100% Remote
• Working Hours: Monday - Friday, 8:00 - 17:00 Vietnam Time Zone
• Location: Preferably Ho Chi Minh City

JOB SUMMARY:

• We are seeking an experienced Senior Social Media Specialist to lead and execute our social media marketing strategies and oversee our affiliate marketing efforts across platforms including Facebook, Instagram and Pinterest, targeting the US market. This role will be focused primarily on driving brand awareness, engagement, and sales through social media channels, while managing affiliate partnerships as a secondary focus. The ideal candidate will work closely with our Designers and Ads Team to create cohesive, impactful campaigns and engaging content for both organic social media and paid social ads.
  

  KEY RESPONSIBILITIES:

  Social Media Strategy & Execution (70% of role):

• Develop and Implement Social Media Strategies:
• Create and execute comprehensive social media (Facebook, Instagram, Pinterest) strategies aligned with Rowabi's brand vision and business goals.
• Identify target audiences and tailor content to resonate with our target customers.
• Utilize a commercial mindset to drive sales and achieve business objectives through social media
• Leverage ManyChat or other marketing automation tools to drive conversions from social media followers to email subscribers
• Use Hootsuite to track content performance, audience insights, and engagement metrics. Prepare regular reports and actionable insights to optimize campaigns.

• Community Building:

• Build and grow our social media communities from scratch, fostering strong relationships with followers.
• Implement strategies to increase follower engagement, loyalty, and advocacy.
• Monitor and interact with our social media communities, responding to comments, messages, and customer inquiries in a timely manner.

• Content Creation & Collaboration:

• Collaborate with designers and the Ads Team to draft content and visuals for both organic social posts and paid social media ads.
• Ensure consistent brand messaging and aesthetics across all content.
• Content Scheduling & Management: Manage multiple accounts through Hootsuite and streamline the scheduling of posts to maintain consistent brand messaging across channels, ensuring content is posted at optimal times for maximum reach and engagement.
• Trend Monitoring: Stay up-to-date with social media trends, platform updates, and industry best practices. Implement innovative strategies to ensure Rowabi stays ahead of the curve.

• Affiliate Marketing (30% of role):

• Establish and manage affiliate partnerships.
• Identify and recruit influencers and affiliates for collaborations.
• Maintain relationships with affiliates, providing them with the necessary resources and support.

Job Requirement

REQUIREMENTS:

• 2-5 years of experience in social media, preferably within the e-commerce or home décor industry
• Commercial mindset with a focus on achieving business objectives and driving sales through social media and affiliate channels.
• Strong ability to create engaging content for social media, with experience collaborating on visuals and copy for both organic and paid ads.
• Proficiency in using social media automation tools such as ManyChat, and Hootsuite for content scheduling, social media management, and performance analytics.
• Proven track record of building and growing social media communities from scratch.
• Ability to create engaging visual content (photos, videos), with design skills in tools like Canva or Adobe Photoshop being a plus.
• Strong understanding of the US market and consumer behavior.
• Experience with affiliate platforms and managing influencer partnerships is a plus.
• Excellent English communication skills with attention to detail.
• Strong visual aesthetic sense.