SEO Executive

Job Description

Overview:

• As an SEO Executive at Dragon Trails Travel Adventures, you will be responsible for developing and implementing search engine optimization strategies to increase organic visibility, traffic, and rankings for the company's website and digital properties. You will play a critical role in driving online growth and enhancing Dragon Trails' presence in the competitive travel industry landscape.

Responsibilities:

• Conduct keyword research to identify relevant and high-volume search terms related to travel destinations, tours, activities, and other offerings provided by Dragon Trails Travel Adventures.
• Optimize website content, including landing pages, blog posts, destination guides, and tour descriptions, to align with target keywords, improve search engine rankings, and enhance user experience.
• Implement on-page SEO best practices, including meta tags, headers, URL structures, and internal linking strategies, to optimize website visibility and crawlability for search engine bots.
• Develop and execute off-page SEO strategies, including link building, content outreach, and digital PR initiatives, to increase domain authority, acquire high-quality backlinks, and enhance website authority and credibility.
• Monitor website performance, search engine rankings, and organic traffic using SEO analytics tools (e.g., Google Analytics, Google Search Console), and prepare regular reports to track progress and identify optimization opportunities.
• Stay updated on search engine algorithms, SEO trends, and industry developments to inform SEO strategy adjustments and ensure compliance with best practices and guidelines.
• Collaborate with cross-functional teams, including content, marketing, and development, to integrate SEO requirements into website updates, content creation, and digital marketing initiatives.
• Conduct competitive analysis and benchmarking to identify strengths, weaknesses, and opportunities for improvement in Dragon Trails' SEO performance relative to competitors.
• Provide SEO recommendations and guidance to stakeholders, including management, marketing teams, and content creators, to support strategic decision-making and improve overall online visibility and performance.
• Continuously evaluate and optimize SEO strategies, tactics, and campaigns based on data-driven insights and performance metrics, aiming to achieve and exceed key performance indicators (KPIs) and business objectives.