Social Media Creator

Job Description

Job Summary:

We are seeking a creative Social Media Content Creator to create digital media content which would be beneficial to our brand across multiple digital channels. The ideal candidate must have a solid understanding of content creation, paid advertising, social media, and performance tracking to drive brand awareness, customer engagement, and conversions.

Requirements:

1. Content Creation: Film, edit, design, and write original content (short videos, photos, graphics, captions) for various platforms.

2. Strategy & Planning: Develop content calendars, plan campaigns, and brainstorm innovative ideas.

3. Trend & Platform Expertise: Monitor social media trends, platform updates, and

competitor activity.

4. Community Engagement: Respond to comments, messages, and foster interaction.

5. Performance Analysis: Track metrics (engagement, reach) and report on

content performance, suggesting improvements.

6. Collaboration: Work with marketing, design, and product teams.

7. Brand Consistency: Maintain consistent brand voice, messaging, and visual identity.

8. Content & Social Media

o Create and schedule engaging content for social platforms (Facebook, Instagram, TikTok, YouTube, etc.)

o Monitor social engagement and respond to comments/messages as needed 1.c)Monitor the trends of the respective social media, aiding the future planning of digital marketing

9. Online Advertising

o Plan, execute, and optimize PPC, display, or social ad campaigns

o Track KPIs such as CTR, CPC, CPM, ROI, and suggest improvements

10. Analytics & Report

o Use tools like Google Analytics, Meta Business Suite, or similar platforms to monitor performance

o Prepare weekly or monthly reports on traffic, engagement, and campaign performance

o Analyze trends and behavior of audience in respective areas, creating localized reports for future

· Collaboration

o Coordinate with other departments for cross-functional alignment

o Co-branding collaboration with other brands, to create interesting networking opportunities

Job Requirement

Skills:

1.    Strong editing skills in videos (e.g., CapCut, Premiere Pro), graphic designing skills (e.g., Canva, Adobe Suite), and photography skills

2.    Excellent knowledge of Digital Marketing outlook in Vietnam

3.    Excellent communication and interpersonal skills

4.    Familiarity with digital tools: Google Ads, Meta Ads Manager, Google Analytics, Canva, Mailchimp, etc.

5.    Strong copywriting skills and understanding of visual branding

6.    Analytical mindset and attention to detail

7.    Ability to work independently and manage multiple tasks

8.    Knowledge of online safety protocols and local regulations

9.    Knowledge of CRM or marketing automation (e.g., HubSpot, Zoho)

Working Conditions:

Standard office hours with occasional flexibility during campaigns or launches

Hybrid or remote work options, available to work flexible hours, including early mornings, evenings, weekends, and public holidays

Work may occur outdoors in variable weather conditions