The Deputy CRM Manager is responsible for planning and executing CRM’s activities in order to ensure a positive relationship between the company and its customers/partners. He/she should create new opportunities for business development through CRM’s activities within the Loyalty & Partnership function.
1. Prestige Client Management:
Work on personalized CRM strategies tailored to specific customer segments such as Elite Treatment program, Special occasions gifting, Birthday gifting for VIC and other campaigns for VIC.
Analyze customer data to create segments based on behavior, demographics, preferences, persona... and propose changes to improve the effectiveness of retention and upselling programs; increase customer satisfaction and loyalty.
Ensure seamless collaboration with RT and MKT to execute VIC client events.
Work closely with Marketing team to develop client communication schemes fulfill and amplify CRM objectives.
Supervise implementation of Brand's CRM guideline.
Manage CRM budget and KPIs. 2. Partner Management:
Identify, establish and nurture strategic partnerships with external businesses to acquire new potential customers through joint events and exclusive promotions.
Collaborate with RT and MKT team to implement effective strategies that capitalize on partnership opportunities to drive revenue.
Work with internal teams to ensure seamless integration of partnership benefits.
Track and manage partnership commitments, ensuring both parties derive maximum value.
Monitor and report on KPIs related to sales generated through partnerships.
Job Requirement
1. Core Competencies
Customer connectedness and Customer centric mindset
Efficient problem-solving and Decision-making
Clear and effective communication
Emotional intelligence
High degree of organization and delegation
Integrity, Logical thinking, Objectivity
Time management, Priority management, Project management
Leadership
Training 2. Skills
Graduated from economics, business administration, marketing or related fields
4 years of proven working experience in customer segmentation, marketing, retail operations, private banking, guest relations or partnership management
Fluent in writing and speaking English (TOEIC 700, IELTS 6.5 or above)
Proficient in Microsoft Office 365
Good synthesis, analysis and reporting
Hands on experience with CRM software/system
Event planning & execution is an advantage
For more information, please visit: https://career.openasiagroup.com/
