[TAM SƠN] HN - CRM Executive (Loyalty)

Job Description

The Senior CRM Executive is responsible for executing CRM’s activities, ensuring that the relationship between the company and its customers is well maintained and developed, and creating opportunities for business development through CRM’s activities.

• Customer database management: Ensure high-quality data as the basis for all CRM activities. Collaborate with the technical team to debug and upgrade CRM-related systems if needed.

• Act as Product Owner of Loyalty engine / Loyalty customer app, in charge of developing function requirements as well as monitoring and continuously improving performance along with technical team.

• Execute loyalty schemes, campaigns or tactics to meet business objectives and increase customer lifetime value

• Deliver best-in-class analytics capability to internal and external stakeholders via regular reporting. Be a thought leader in CRM and analytics.

• Build up and manage the loyalty programs through delivering suitable treatment to each customer segment to increase customer satisfaction and loyalty.

• Work closely with Retail and Marketing team to develop client communication schemes fulfill and amplify CRM objectives.

• Supervise implementation of Brand's CRM guideline.

• Generate reports and dashboards to track KPIs and measure the success of CRM initiatives. Deliver reports and analytics as required by managers.