TikTok Commerce Operations Lead

Job Description

Key Responsibilities

1. Growth & KPIs

· Own TikTok Shop GMV performance, KOL sales, livestream results, and cost efficiency.

· Plan and execute daily/weekly TikTok commerce strategies.

· Monitor real-time metrics and optimize for conversion and ROI.

2. KOL Management

· Build and maintain a strong network of top and mid-tier KOLs in Vietnam.

· Connect with top creators across beauty, fashion, consumer goods, electronics, and sports.

· Negotiate partnership terms and drive “KOL selling” campaigns.

3. Livestream & Store Operations

· Lead livestream scheduling, product selection, pricing strategy, and execution rhythm.

· Optimize funnel performance (click → retention → purchase).

· Oversee daily TikTok Shop operations and ensure healthy account status.

Build a scalable content → traffic → KOL → ads growth model.

4. Team Leadership & Coordination

· Lead the Vietnam operations team (goal-setting, performance, coaching).

· Work closely with supply chain, brand, MCNs, and marketing teams.

· Take full accountability for business outcomes.

Reports to: HQ Performance & Marketing Team

Job Requirement

Qualifications

· Fluent in Vietnamese with strong English; Chinese is a plus.

· 2+ years in TikTok KOL, influencer, or livestream operations.

· Proven track record driving >1B VND GMV in TikTok Shop campaigns.

· Strong data-driven mindset, execution ability, and leadership qualities