Benefits

Job Description

Channel Planning: Define the channel segmentation strategy, identify key growth drivers, and develop differentiated activation playbooks for each channel (Wholesales, On-Premises, Off-Premises, Online).
Customer Business Planning: Lead channel-level business planning in collaboration with Sales and Key Account teams, ensuring trade plans are embedded in the customer commercial strategy.
Customer Performance Review: Drive performance across channels to meet revenue, volume, and profit targets. Monitor channel-specific P&Ls, optimize trade investment, and improve ROI across customer types and touchpoints.
Promotion & Activation Governance: Design, deployment, and governance of all trade programs, including promotional calendars, in-store activations, ASMPQ visibility, and POSM development. Ensure activation excellence with strong controls on execution as of ASMPQ and in-store execution standards, budget adherence, and ROI analysis.
Trade program library development by channel
Data, Insight & Process Optimization: Lead post-activity evaluations, performance dashboards, and trade marketing effectiveness reviews (promotion, display, sampling, ...) Champion the use of off-take data and shopper insights to inform investment decisions, and channel development opportunities.
Sales forecasting process.
Market execution evaluation.

Experience: Above 7 years of relevant experience in Trade Marketing & Channel Management, especially for F&B FMCG industry or in Trade Marketing agency.
Knowledge/ Experience: Trade Marketing Management, Channel Management, Promotion Management, Forecast & Branding, Financial Evaluation.
Behaviour competencies: Interpersonal Skills, Customer Service/Customer Relations, Planning & Organizing skill, Decision Making, Creativity and Innovation.
Other skills: Sales Training and Qualification & Marketing Training and Qualification.