Lead the development of channel and trade strategies and execution of brand and trade promotion in order to achieve annual sales budget as plan.
Provide a channel activity plan, based on given budget and ensure effective implementation and carry out evaluation of in-store national/channel activities
Develop and ensure all POP materials, selling tools, sales presenter and giveaways as well as channel/ customer activities and communication comply to latest marketing plan/ brand guidelines supplied by Marketing
Frequently visit the market nationwide in order to understand and analysis the market and competitors’ situation for designing the effective promotion programs
Recommend channel investment plan according to company objectives and priorities and agree with Sales and Marketing
Design, control and evaluate trade spending effectiveness under budget
Develop monthly sales and trade promotion programs and deploy to sales team for execution
Initiate and propose marketing opportunities such as NPD or channel development
Control A&P spending under budget
Coordinate with distributor for trade activity execution and monitor performances of sales and distribution in all channels
Well coordinate with demand and supply planning functions of distributor and VNPP to ensure forecast accuracy and sufficient stocks available for sales
Work with other departments eg. Technical, Finance, Accounting, Marketing for smooth and effective operations
Work under new assignments
Job Requirement
Bachelor or Master's Degree in Business Administration, Marketing or related field.
At least 5 years in Trade marketing or Channel development in FMCG
Good command of spoken and written in English and Computer Literacy
Good analytical, be creative, initiative, pro-active, self-motivated and self-starter
Interpersonal, negotiation, and compromising skills
Strong team player, communication and listening skills
Leader, problem-solving skills, coaching and training skills
