Trade Marketing Specialist (Central)

Job Description

1. Trade area map: Understanding and mapping the traffic generators of each trade area.
2. Planning and executing marketing activities, promotion, and activation, including proposal development, demand forecasting, POSMs production, budget management, promotion announcements, training documents, and promotion setting-up with Finance/IT to ensure the successful implementation and monitoring programs which happened within trade area.
3. Managing and monitoring all Marketing POSM at stores
4. Working closely with Marketing team overhead to execute nationwide promotions, and campaigns launching.
5. Plan and execute new store opening campaign in terms of promotion, activities aiming to drive awareness, store traffic & sales.
6. Create and manage marketing plans for critical stores.
7. Train and develop store marketing supervisors to enhance their skills and ensure alignment with marketing strategies.
8. Perform other tasks assigned by Marketing management team.

Job Requirement

1. University Bachelors Degree, preferably with marketing focus.
2. Experience:

• At least 2 years of relevant working experience in FMCG/F&B/Retail Industry

• Prefer Operation experience/Retail desirable.

• Experience in promotion, brand/ store activation, event, sampling, roadshow

• Experience in planning and presenting Training/License/ Certification Essential Traits

• Basic understanding of Marketing

• Think strategically but also get down to the lowest level of detail.

• Good communication and negotiation skill

• Proactive, result-driven, good time management and hard-working.

• Build solid relationships internally and externally.

• Operate as an individual and in a team environment.

• Excellent written and verbal skills in English is a plus.