Trade Marketing Specialist

Job Description

1. Brand Visibility:

- Develop and implement branch-specific visibility guidelines.

- Collaborate with the Creative team to produce engaging marketing materials and POSM for branches.

- Ensure effective and goal-oriented utilization of POSM at sales points.

- Conduct regular market visits to evaluate actual display setups, gather insights on competitor displays, and identify opportunities for improvement.

- Propose adjustments and strategies to enhance the effectiveness of brand displays at branches based on field observations and market trends.

2. Promotion Management:

- Announce and train relevant departments/stakeholders on promotion programs.

- Ensure the implementation of promotion programs effectively reaches end consumers.

- Monitor promotion program performance and provide actionable recommendations for management.

3. Event/ Activation:

- Plan and execute customer events such as health talks, workshops, and activations.

- Coordinate with cross-functional teams to follow event checklists and action logs, ensuring smooth execution.

4. Reports/Planning:

- Prepare and deliver Trade Marketing reports, including daily, weekly, and monthly updates on visibility and promotion performance.

- Coordinate monthly and quarterly budget planning and promotion strategies.

- Work with cross-functional teams to ensure timely delivery of consumer programs.

Job Requirement

Experience Required: 2-4 years of working experience in marketing/ trade marketing. Experience in the healthcare industry is a plus.

Skills Required:

- Problem-solving skills

- Fluent in English

- Efficiency in Excel, Powerpoint..

- Good oral and written communication, able to convince/influence/manage peers & stakeholders.

- Design Experience is a plus.

- Trade Marketing skills are preferred including Visibility enhancement, POSM management, activation management, and promotion management…