Develop the local adaptation or creation of ATL development & BTL for the initiatives based on in-depth understanding of local consumers
Lead the developing and executing 360-degree marketing campaigns in line with brands’ strategy
Ensure excellent execution of plans from ATL to BTL and in-store to deliver campaigns’ objectives/KPIs through leading and engaging different stakeholders including agencies, sales and channel marketing teams
Assist in creation of effective media plans
Assist in development and execution of brand innovation projects
Assist in strategic development of the brand (long-term positioning and strategy, digital strategy and communication
Contribute to build brand and channel plans, launch/relaunch plans, 3-year Brand.
Yêu Cầu Công Việc
4+ years marketing experience is required.
Experience in brand management including the development and execution of media strategy, innovation and creative ideation process.
A thorough understanding of marketing and business functions at FMCG sector.
Demonstrated strength in marketing competence with focus on Brand Planning, Brand Strategy, Communication and Media Management.
Ability to adapt to change and to operate effectively in time constrained and multiple priorities situation
Strong analytical, decision making, influence, communication & presentation skills
Achievement driven personality with ability to work in conditions which include multiple priorities, extended work schedules and specific time constraints
Pro-activity and passion to brand marketing.
Ability to influence across and up within the organization
Able to inspire, motivate and lead project teams to achieve outstanding results
