Assistant Brand Manager

A.    Key objectives
•    Support sustainable growth for brands through effective brand building and strong campaign execution. 
•    Strengthen brand positioning across key consumer touchpoints. 
•    Drive impactful communication campaigns to improve brand awareness, engagement, and market performance. 
•    Collaborate cross-functionally to ensure successful execution of innovation and commercial initiatives. 
•    Support development and launch of New Product Development (NPD) initiatives aligned with consumer and business opportunities.

B.    Job Description
1.    Brand Strategy & Planning
•    Support Senior Brand Manager in developing annual brand plans, campaign strategies, and innovation pipeline for brand. 
•    Analyze market trends, consumer insights, competitors, and business performance to identify growth opportunities. 
•    Coordinate cross-functional teams to ensure brand initiatives align with overall business objectives. 
2.    Campaign Development & Execution
•    Lead execution of integrated marketing campaigns across digital, social, PR, trade, and offline touchpoints. 
•    Work closely with creative, media, PR, and production agencies to develop communication materials and ensure high-quality execution. 

•    Monitor campaign performance and optimize activities to achieve KPIs and business targets. 
3.    New Product Development
•    Work closely with global teams to support NPD projects from concept development to launch. 
•    Coordinate product development timelines, packaging adaptation, artwork development, and go-to-market planning. 
•    Support consumer research, product testing, and market evaluation for innovation projects. 
•    Ensure alignment between local market needs and regional brand direction. 
4.    Business & Performance Monitoring
•    Track sales performance, market share, brand health, and campaign effectiveness. 
•    Prepare regular reports, business reviews, and post-campaign evaluations. 
•    Manage marketing budget efficiently and monitor spending versus plan. 
5.    Consumer & Market Insights
•    Work with research agencies and internal stakeholders to understand consumer behavior and emerging trends. 
•    Translate insights into actionable recommendations for communication, innovation, and business growth. 
6.    Cross-functional Collaboration
•    Coordinate with Global, Sales, Trade Marketing, Supply Chain, Finance, and external partners to ensure smooth project implementation. 
•    Support product launches, seasonal campaigns, and key commercial initiatives. 

1.    Education & Experience
•    Bachelor’s degree in Marketing, Business Administration, Communications, or related fields. 
•    Minimum 2–4 years of experience in Brand Marketing/Assistant Brand Manager role, preferably in FMCG industry. 
•    Experience handling integrated campaigns and working with agencies is preferred. 
•    Experience in innovation/NPD projects is an advantage. 
2.    Skills & Competencies
•    Strong strategic thinking and analytical skills. 
•    Good understanding of branding, consumer marketing, and digital communication. 
•    Strong project management and stakeholder management skills. 
•    Able to manage multiple projects under tight timelines. 
•    Good presentation and communication skills in both Vietnamese and English. 
•    Proficient in PowerPoint and Excel. 
3.    Personal Attributes
•    Passionate about branding and consumer understanding. 
•    Proactive, responsible, and detail-oriented. 
•    Creative mindset with strong execution capability. 
•    Team player with positive and collaborative attitude. 
4.    Preferred Qualifications
•    Experience in premium/lifestyle/FMCG brands is an advantage. 
•    Familiarity with Nielsen/Kantar data and campaign performance tracking. 
•    Experience in seasonal campaigns (Tet, gifting, festive occasions) is a plus.