Assistant Trade Marketing Manager

Mô tả Công việc

Trade Marketing Plan instore Execution :

• Develop and implement trade marketing plans that inline brand objectives & enhance shopper experience instores

• Lead the execution of O+O (online to offline) activations and events across annual brand campaigns, ensuring alignment with brand objectives & priorities

• Drive in-store visibility programs including : POSM execution, brand planogram, from plan to design & production.

• Ensure flawless execution of merchandising and promotional activities

• Monitor competitor activities and proactively propose innovative and competitive trade marketing initiatives

​Campaign Management and Evaluation performance

• Manage and monitor trade campaigns from planning to execution and reporting.

• Ensure campaigns are delivered on time, in full to maximum brand impact

• Coordinate with external vendors to ensure high-quality exécution and compliance

• Conduct comprehensive post-campaign evaluations reflected all measurable KPI/ROI

• Track and manage campaign budgets, ensuring optimal allocation of resources.

• Provide recommendations for continuous improvement in campaign efficiency.

Cross-Functional Coordination

• Act as the key liaison between brand team, trade marketing & retail sale team to align trade activities with overall brand strategy and sales objectives.

• Effectively manage requests from cross-functional teams and lead cross-functional projects within defined scopes and timelines.

• Build strong relationships with Sale teams to understand their unique needs and expectations, and develop customized marketing materials to maximize business opportunities

Performance Analysis & Market Updates

• Analyze monthly brand performance, including sell-in/sell-out data

• Closer to market with frequent market visit and provide forward actions to monitor brand performance

Budget management & efficience :

• Tracking all expenses of trade marketing with accuracy and monthly report update

• Manage trade marketing campaign budget, ensure cost-effiective exécution via ROI analysis and inline with plan

Yêu Cầu Công Việc

• Bachelor’s degree in Business Administration, Marketing, Trade Marketing, or a related field  

• 4+ experience years in trade marketing, category management, offline channel management , preferably within skincare, beauty, or FMCG industries. 

• Proven track record in developing and executing offline trade campaigns execution, handling offline activation, instore visibility, POSM execution, retailers’ engagement.  

• Experience working in beauty or dermatology marketing is an advantage  

Requirement of Skills & Competencies : 

• Strong knowledge of in-store activations, POSM, and retail execution. 

• Ability to evaluate campaign ROI, manage budgets, and interpret sales data to translate into forward actions.  

• Ability to work independently, manage brand priorities and Skilled in planning, coordinating, and executing multiple campaigns flawless. 

• Ability to engage and negotiate with sales teams, retailers, and external partners (agencies, suppliers…) 

• Understanding of shopper behaviors, shopping mission and retail environment. Understand of beauty, dermatology market dynamics is a plus. 

• Proficiency in MS Office, ERP/CRM systems, and data visualization tools. 

• Fluency in English (both writen & spoken)