12/12/2024
Nhân viên chính thức
Cạnh tranh
3 - 5 Năm
Quản lý
15/01/2025
- Develop and implement marketing plans to meet sales and market share targets, including product development, packaging design, pricing strategy, and product launch.
- Analyze brand positioning, consumer insights, and market trends to develop effective brand strategies.
- Translate brand elements into go-to-market strategies to optimize campaigns for ROI and KPI performance.
- Manage the brand’s P&L, control A&P budget, and monitor consumer and competitor activities.
- Build relationships with key sales channels (Medical, Retail, Online) and develop strategic plans to drive business growth.
- Oversee product distribution and monitor consumer feedback to align brand strategy across the organization.
- Implement and manage digital marketing campaigns (SEO/SEM, email marketing, online ads) to enhance brand presence on social media and digital platforms. Drive brand awareness, add customer value, maximize revenue, and build brand loyalty through innovative campaigns.
- Bachelor's degree in Marketing, Pharmacist, Business Administration, or related filed
- At least 5 years of experience in brand management, brand marketing, or marketing management
- Proven ability to develop brand and marketing strategies and communicate
- Experience in identifying target audiences and devising effective campaigns
- Experience in Medical Channel, Cosmetic, Healthcare
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Up-to-date with latest trends and marketing best practices
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