Brand Activation Executive - For Logiscool

1. Planning

Activation

• Support the Brand’s annual/quarterly activation calendar and budget planning.
• Propose activation plans across approved formats (apartments, malls, fairs, competitions, residential areas, etc.) aligned with the Brand Manager’s master plan.

Partnership

• Lead joint activity plan alignment with the master plan and partner agreements, including timeline, roles, and logistics.
• Develop activation/partner activity concepts, messaging, and creative briefs.
• Ensure every activity includes a concise, standardized brand/product introduction so parents gain a basic understanding of Logiscool’s offering.

2. Execution

Event & Activity Execution

• Lead event logistics, vendors, staffing, and on-site activities for both Activation and Partnership events, ensuring smooth execution and brand consistency.
• Lead end-to-end material production processes, coordinating with the Shared Service Function (SSF) and vendors for Activation and Partnership materials (standees, flyers, signage, booth design, etc.).

Lead Generation & Sales Handover

• Own the lead capture and qualification process at every activation and partner-led activity.
• Screen registrants/attendees on-site against Presentation-readiness criteria to produce Marketing Qualified Leads (MQLs).
• Ensure structured and timely handover of qualified MQLs to the relevant Center Sales team.
• Jointly monitor the conversion of handed-off MQLs into booked Sales Presentations.

Performance Reporting & Partner Management

• Deliver post-event/post-activity reports covering attendance, MQL rate, Presentation booking rate, and cost-per-Presentation.
• Provide recommendations for improvement and flag underperforming activations or partners to the Brand Manager.
• Maintain ongoing partner relationship touchpoints and share performance visibility, including lead volume, lead quality, and Presentation booking rate, with the Brand Manager and Sales team.

3. Administrative Tasks

• Manage purchase requests, vendor documentation, contracts, invoices, and marketing-related paperwork.
• Maintain marketing assets, activation materials, and campaign documentation.
• Provide administrative support to the Brand Manager and assist with other marketing projects as assigned.

4. Cross-functional Collaboration

• Collaborate with the Sales and Operations teams (Academic, Service) to successfully deliver all activation events.
• Work closely with SSF functions (MKT, FIN, Procurement, etc.) to facilitate all related processes.

Qualification and Experience Required

1. Education

• Bachelor’s degree in Marketing, Business Administration, Communications, Event Management, or a related field.
• Prior experience in educational services, EdTech, or K–12 learning environments is highly preferred.

2. Experience & Skills

• At least 1 year of experience in brand activation, event marketing, trade marketing, or marketing execution, preferably in education, retail, FMCG, or service industries.
• Experience coordinating multiple projects, vendors, or branch locations is an advantage.
• Strong project coordination and organizational skills, with the ability to manage multiple activities simultaneously.
• Excellent communication and relationship-building skills for working with internal teams, external partners, and Sales counterparts on shared lead-conversion targets.
• Good understanding of event execution and local marketing activation.
• Comfortable working with basic lead-funnel concepts (MQL, conversion tracking) and collaborating cross-functionally with Sales to achieve shared Presentation-booking KPIs.
• Proficient in Microsoft Office (PowerPoint, Excel, Word); experience with Canva or basic design tools is a plus.
• Good command of English, both written and spoken.
• Proactive, detail-oriented, adaptable, and willing to travel between centers when required.

3. Availability

• Full-time (48 hours/week).
• Willing to work on weekends based on Marketing schedules.