Brand Manager (Fashion Retail)

Mô tả Công việc

Operations:

• Ensure the stores optimize operational performance consistent with Brand & ACFC initiatives, priorities, standards, policies, and practices.
• Responsible for the operational, visual presentation, shipping and receiving, marketing, PR, loss prevention, human resources, customer service, facilities, and maintenance activities of all the stores.
• Monitor best practices in the industry and stay in front of the competition. Provide feedback to the Company to drive process improvements. Develop effective partnerships with Store Operations and other Retail Admin groups to identify and communicate operating best practices. Ensure the store achieves compliance with policy, procedure, and legal standards (e.g. OT, wage and hour, risk mgmt, etc.).
• Prepare, manage, monitor, and allocate retail resources budgets.
• Ensure excellence in the implementation of visual presentation standards including markdown execution/transfer of product and seasonal flow. Develop and maintain effective partnerships with GMM, Visual, Marketing, and Merchandising organizations to support store plans/goals.

Deliver Financial Results:

• Accountable to deliver the overall revenue and operational expense targets for the Brand.
• Monitor and take steps to optimize Brand performance metrics and KPIs related to sales, revenue, wages, shrink, margin, sell thru and stock in hand, etc…

Leadership & People Development

• Accountable for the overall leadership and people management of the Brand including proactively recruiting and hiring top talent, performance management and coaching.
• Demonstrate the ability to build, lead, and manage high-performing Teams. Demonstrate the ability to utilize tools to support conflict resolution and employee coaching and counseling
• Lead and maintain a positive and motivating work environment that embodies and supports the Brand’s mission. Lead the team as Brand Ambassadors.
• Ensure effective, consistent brand identity through store personnel training
• Supervise Training and its programs through clinics in educating retail employees about brand identity, product technology updates, customer service, etc…

Drive a Service Culture

• Lead & develop a customer-focused organization. Provide a culture in the store that brings the Brand Success to Retail.
• Achieve customer-oriented KPI’s and expectations. Ensure the service strategies are communicated and reinforced to drive customer-focused sales and service culture to maximize revenue. Monitor and respond to customer feedback.
• Implement and utilize recognition, rewards, and incentives as a consistent approach to motivate and inspire the team.
• Ensure appropriate staffing and training in the store to achieve customer focus goals. Lead the training strategy for the store to ensure customer and revenue goals are achieved.

Merchant Excellence

• Ensure effective OBT setting and managing strategy according to the analytical reports of Revenue, Sell Thru, Stock in Hand, Core investment, Best-selling products, ect.
• Ensure right assortment to right market/ right customer demands according to the marking survey, market research, market and customer feedback, market and consumer trends…

Yêu Cầu Công Việc

•  At least 5 years of relevant work experience in Sales, Account Management, or Category Management with a major multinational consumer packaged goods company
• Proven track record of delivering results – strategic account planning, one-year and seasonal account planning, market creation, marketplace leadership, driving business growth, category and brand management
• Data analysis skills and the ability to identify issues and opportunities through regular reviews of business performance
• Effective writing, presentation, and oral communication skills, capable of holding the attention of a room, selling and storytelling, and connecting with team members and accounts from diverse educational and ethnic backgrounds
• Successful experience leading and training people, onboarding new talent, and driving their success and career development