Brand Manager (Food)

Brand Strategic Planning (20%)

– Analyze market situations, internal sales performance, consumer insights, market trends, competitors’ movements… to identify brand opportunities and issues, understand unmet needs for brand planning

- Build Category short-term & long-term strategy with porfolio strategy, product roadmap, sales/share ambition and new launching strategies

Brand Activities Excellence (40%)

– Lead brand planning and execution, strong management for both ATL and BTL activities to ensure excellent execution

– Get closed to customers/ consumers via frequent market visits

– Work well with cross functions to drive sales and build brand

– Management of marketing budgets within agreed targets

- Lead cross functions (supply chain, purchasing, sales, trade marketing, manufacturing, R&D) to run the NPD process: sales forecasting, stock management, and sales movements... to ensure the launch's success in Vietnam.

- Lead packaging and product communication development in collaboration with design teams

- Translate consumer insights into actionable marketing strategies and innovation opportunities

- Develop and manage product launch plans, ensuring timely execution and market readiness.

- Monitor product performance post-launch and recommend adjustments as needed.

Category Profitability Management (30%):

- Management of P&L and marketing budgets within agreed targets.

- Follow up and control Marketing expenses.

- Continuously check stock, promotion, marketing investment to ensure budget effectiveness

- Continuously optimize category's profits by reducing COGM, de-MKT low-performance SKUs, improving ROI of marketing activities, especially promotion

Retain and develop team members (10%):

- Coaching for team members

- Retain talents

Other tasks assigned by line manager.

KPI:

1. Category Net Sales

2. Category GP

3. Market share

4. Category OP

5. Other assigned marketing activity and new product launch

• Education: Bachelor’s degree in Marketing, Business Administration, Economics, or related fields.
• Experience: Minimum 3 years at Brand Manager level, preferably within FMCG industry, with Food products experience is a big plus (Frozen food, ambient snack,...)
• Proven Track Record: Demonstrated success in New Product Development (NPD) & Launch – from planning to market execution.
• Strategic & Analytical Skills: Strong ability to analyze market trends, consumer insights, competitors, and sales data to build effective brand strategies.
• P&L Management: Experienced in managing Profit & Loss, controlling marketing budgets, and optimizing ROI for promotional activities.
• Operational Excellence: Skilled in leading cross-functional teams (R&D, Supply Chain, Sales, Trade Marketing, Design) to ensure smooth execution of brand activities (ATL & BTL).
• Core Competencies: Excellent project management, presentation, negotiation, and problem-solving skills.