Brand Manager

Mô tả Công việc

• Supporting to Marketing Director/ Senior Brand Manager for building up brand strategies.
• Propose, develop and conduct the Marketing program of assigned products.
• Follow up and analyze the development of the assigned products (brand health, sales, market share) and propose suitable programs.
• Propose, develop and implement tactical program to drive volume by periods, regions.
• Initiate develop creative, media & research briefs and brief to Agencies.
• Work and follow up with Agencies in developing TVC, packages, POSM, communication vehicles that fit with product communication.
• Coordinate and lead internal and external partners to ensure projects done properly and at high quality.
• Coordinate with Trade Marketing, Sales Dept to forecast sales and communication means at channels.
• Coordinate with Digital, CRM & other Departments for relative projects.