Brand Marketing Manager

Mô tả Công việc

• Responsible for planning, management and execution of branding marketing activities for TrueMoney’s lending business - TrueMoney Vay, TrueMoney
• Planning, executing paid advertising programs on key self-service platforms such as Youtube, Facebook, Twitter, Pinterest, Google AdWords, and Instagram. etc.,
• Reviewing and approving all branded elements for advertising and launch materials inclusive of printed collateral, product packaging, online assets, launch toolkits, product logos, and videos.
• Responsible to grow and enhance branding awareness of truemoney and trumoney vay
• Ensure standard brand guideline are followed at all TrueMoney Vay channels
• Track, Analyze and Optimize sales effectiveness of different sales channel, both offline and online
• Manage marketing campaigns to ensure the highest effectiveness and ROI
• Lead new marketing projects
• Identify and source new partnerships to drive new traffic/data
• Actively stay updated of latest market trends, competitors marketing strategies and initiatives
• Creating Social Media Marketing, Branding, PR, Event strategies to create a brand name in Social Media and raise awareness about the brand and improve online traffic and lead capture through digital
• Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content.
• Own and enhance owned media capabilities
• Cooperating and working with many domestic and multinational partners
• Manage marketing team including performance evaluating, staff recruiting, etc.,
• Other assigned by direct supervisor - CMD