Business Development & Product Manager (Coconut category)

1.        Purpose

The Business Development & Product Manager (Coconut Category) is responsible for developing Nafoods’ Coconut business strategy, leveraging deep industry knowledge to identify market opportunities, shape the product portfolio, and build a scalable go-to-market and supply strategy aligned with Nafoods’ capabilities.

2.        Key Responsibilities

Coconut Industry & Business Strategy

·        Leverage deep Coconut industry knowledge to identify market opportunities, customer needs, competitive dynamics, and growth potential.

·        Develop business strategy, target markets, and growth roadmap aligned with Nafoods’ capabilities.

Product Strategy & Development

·        Define product portfolio, specifications, pricing, and USPs based on market and customer needs.

·        Work with R&D, Production, and Quality to develop commercially viable and export-ready products.

International Business Development

·        Develop and execute GTM strategies for target international markets.

·        Develop customer and strategic partner relationships, driving market validation and initial business growth.

Supply Strategy & Alignment

·        Translate product and market strategies into sourcing and supply requirements.

·        Coordinate with Procurement, Supply Chain, Production, and related functions to build a reliable and competitive supply model.

·        Experience: 3–5+ years in Business Development, Export Sales, or Category Management within the Agri-business or F&B sectors.

·        Mandatory Knowledge: Deep, practical understanding of the Coconut industry (product characteristics, global export standards, processing techniques, and international competitors).

·        Core Skills:

o   Proven track record in B2B international sales and client acquisition.

o   Strong strategic thinking—able to read market research and translate it into a viable business strategy.

o   Ability to work cross-functionally (with Marketing, R&D, Supply Chain).

·        Language: Fluent English (written and spoken) is mandatory for international trade negotiations