CRM Lead

Mô tả Công việc

Atlas Copco Vietnam (a Swedish air compressor company) is accelerating digital marketing and customer experience with CRM lead executive career opportunity.

Mission of the role:

· Ensure correct implementation and usage of CRM system as the single source of truth

· Secure that CRM system is the main communication channel for customer-related matters

· Actively maintain and utilize the CRM system

· Be responsible for generating leads in all 4 dimensions (Inbound, Outbound, Internal and Sales)

· Support and coordinate assigned activities and tasks in the organization within the scope of responsibility.

Main responsibilities

1. Customer data analysis

₋ Qualify leads from Inbound activities on time and transfer the qualified leads to responsible sales engineers

₋ Analyze customer data to identify trends, insights, and opportunities for better lead generation and lead management

₋ Collect market information and conduct marketing analysis to support business needs and development.

₋ Execute Atlas Copco – Compressor Technique website content strategy including SEO, monitoring of results, implementation of web campaigns (SEA/SEM) and email campaigns, and content for social media channels.

2. System management, training and support

₋ Administer the day-to-day operations of the CRM system, ensuring it is up-to-date, accurate, and effectively utilized by all relevant teams.

₋ Plan, organize, implement & follow up the process of data cleansing to ensure the correct data are led in the CRM system (such as account, contact, etc.)

₋ Act as contact window to the global CRM support team for system enhancement.

₋ Provide training and support to team members on CRM best practices and system usage

3. Cross-business line collaboration

₋ Support the business lines in reporting, sales statistics, price management and monitoring

₋ Provide support to sales teams upon request

₋ Work with the business lines team on the Net Promotor Score (NPS) program and follow up NPS customer survey

₋ Take full responsibility and ownership of own professional development and actively participate in development activities in line with the set development plan

₋ Execute other jobs related activities assigned by direct manager.

4. Reporting

₋ Generate dashboard reports for key performance metrics

₋ Conduct other ad-hoc reports

5. Other tasks by Direct manager

Yêu Cầu Công Việc

Required experiences

• Bachelor's degree in Marketing, Business, or a related field.

• Proven experience in CRM management, preferably in a lead or supervisory role.

• Strong analytical skills with the ability to interpret complex data and generate actionable insights.

• Proficiency in CRM software (e.g., Salesforce, HubSpot, Cloud 4 Customer).

• Excellent communication and interpersonal skills.

• Strong project management and organizational skills.

• Ability to work collaboratively with cross-functional teams.