Digital Marketing Executive - Crocs

Media Planning (10%)

•     Develop monthly media plans aligned with budget, KPI targets (Revenue, ROAS), and campaign direction.

•     Allocate budget across channels (Meta, Google), funnel stages (Prospecting / Retargeting), and campaign types (Sale / Always-on) – following a split of approximately 20% Branding and 80% Website/Performance objectives.

Campaign Setup – Core Focus (40%)

•     Set up and manage campaigns on Meta Ads and Google Ads (Search, Shopping, Performance Max).

•     Build clear, logical campaign structures organized by funnel stage and sub-collection.

•     Ensure accurate tracking implementation: Meta Pixel and GA4.

Optimization – Core Focus (35%)

•     Monitor and optimize campaigns daily against Revenue, ROAS, and CPA target.

•     Adjust budgets proactively: scale high-performing campaigns and pause underperforming ones.

•     Control budget pacing to remain on-plan and protect investment.

•     Respond promptly to performance signals to maximize conversion rates.

Reporting & Insights (10%)

•     Provide daily performance updates and detailed weekly reports with actionable insights.

•     Analyze campaign performance and creative effectiveness; recommend data-driven optimizations.

•     Prepare a comprehensive monthly report covering digital marketing performance, key metrics, and optimization opportunities.

Market Research & Competitive Intelligence (5%)

•     Monitor competitor ad strategies, messaging, and creative approaches across Meta, Google, and other relevant platforms.

•     Proactively explore and test new ad formats, platform features, and emerging tools to identify growth opportunities.

•     Share key findings and recommendations with the team to continuously elevate campaign quality and strategy.

Relevant Experience:

•    Minimum 2–3 years of hands-on experience in performance marketing, preferably in retail or e-commerce; industry background in fashion/footwear or cosmetics is a strong advantage.

•     Proven track record of setting up and optimizing Meta Ads and Google Ads campaigns with measurable ROAS results.

•     Strong sales-driven mindset with ability to monitor and optimize digital performance in real-time.

Functional Competencies (Technical Skills):

•     Proficient in setting up and optimizing Meta Ads and Google Ads (Search, Shopping, Performance Max).

•     Skilled in tracking setup and analysis: Meta Pixel, GA4, UTM tagging.

•     Proficient in Google Sheets / Excel; ability to read, interpret, and reconcile data across ad platforms, GA4, and internal dashboards.

•     Good English proficiency (reading, writing, and communication); able to work with global brand guidelines, international vendors, and English-language platforms and reports.

•     Familiar with AI-powered tools and able to apply them in day-to-day marketing tasks (e.g. setup tool, data analysis…); stays updated on emerging AI tools relevant to digital marketing.

People Competencies:

•     Strong ownership and accountability – take responsibility for campaign performance and proactively solves issues.

•     Execution mindset – fast, accurate, and structured implementation with attention to detail.

•     Proactive – actively suggests improvements and takes initiative without waiting for instructions.

•     Clear and concise communicator – capable of explaining performance metrics and insights to stakeholders.