Monitor and manage digital marketing performance and budget.
Forecast and manage budgets for digital marketing.
Establish and execute the digital marketing strategy.
Ensure tracking of granular performance data for channel optimization.
Supervise social media and platform management.
Supervise all aspects of digital marketing for acquisition channels such as Paid Search, Social Media, Organic Search, seeding, affiliate, and email, as well as marketing to prospects in the database.
Plan and supervise the social media strategy for organic growth.
Execute social strategies that turn social platforms (Facebook Fanpage, Instagram, LinkedIn, Zalo, YouTube, TikTok) into value propositions and enhance brand equity.