E-Commerce & Social Media Executive

The E-Commerce & Social Media Executive is responsible for the end-to-end management and growth of the company's digital retail presence across multi-channel e-commerce and social media platforms. The role combines daily operational execution with strategic growth initiatives — ensuring platform health, advertising effectiveness, customer engagement, and revenue performance across Shopee, TikTok Shop, Lazada, Facebook, Instagram, and Zalo OA.

1 · E-Commerce Operations & Platform Management

•     Manage product listings across Shopee, TikTok Shop, and Lazada — including titles, descriptions, artwork, pricing, and variations.

•     Monitor inventory levels, key performance indicators (GMV, traffic, CVR), seller compliance requirements, and platform campaign participation.

•     Handle returns, refunds, and delivery coordination with the warehouse team.

•     Monitor customer ratings and feedback; liaise with platform delivery contacts to resolve issues promptly.

2 · Advertising & Traffic Optimization

•     Allocate and optimize advertising budgets on Shopee Ads, TikTok Shop Ads, and Lazada Ads in alignment with sales targets.

•     Monitor daily campaign timing, keyword performance, and conversion impact.

•     Evaluate ad effectiveness and recommend improvements to maximize platform visibility and ROI.

3 · Retail Customer Communication

•     Handle customer inquiries across all platforms regarding products, orders, complaints, invoices, and delivery — maintaining high response rates.

•     Escalate complex issues to relevant internal teams when required.

•     Coordinate dispatch of product samples to registered customers as needed.

4 · Content & Social Media Visibility

•     Plan monthly content direction based on stock availability and sales movement.

•     Coordinate visual assets with the design team and repurpose content efficiently across channels.

•     Manage caption writing, post scheduling, and routine engagement activities on Facebook, Instagram, Shopee Video, and TikTok Video.

5 · Reporting & Data Analysis

•     Prepare platform performance and operational summary reports on a regular cadence.

•     Produce revenue and cost reports; perform accurate data entry into MISA accounting software.

•     Analyze performance data and provide actionable observations and recommendations to management.

6 · Livestream Planning & Execution

•     Plan livestream schedules, select focus SKUs, and develop content in collaboration with the BID team.

•     Coordinate full setup logistics including visual assets, tools, audio, lighting, and location.

•     Support on-ground execution and manage post-stream visibility and follow-up activities.

7 · Affiliate Coordination

•     Manage affiliate program participation, commission structures, and priority SKU assignments.

•     Track creator-generated content; identify and coordinate additional visibility opportunities.

•     Oversee sample dispatching to potential affiliate partners.

8 · Marketing & Business Development Project Execution

•     Execute marketing tasks and campaigns as directed by the Marketing Manager.

•     Support workshops, influencer collaborations, and partnership outreach initiatives.

•     Coordinate cross-functional stakeholders for retail customer acquisition activities.

9 · Platform Visibility & Growth Monitoring

•     Track trending products, keyword opportunities, and platform algorithm changes.

•     Evaluate and test low-cost organic growth tactics to improve reach and engagement.

•     Monitor seller reward programs, campaign mechanics, and Key Account Manager (KAM) incentive programs

QUALIFICATIONS & REQUIREMENTS

Education & Experience

•     Bachelor's degree in Marketing, Business, Communications, or a related field.

•     Minimum 1–2 years of hands-on experience managing e-commerce stores on Shopee, TikTok Shop, and/or Lazada.

•     Prior experience running paid advertising campaigns on e-commerce and social media platforms is preferred.

Technical Skills

•     Proficiency with Shopee Seller Center, TikTok Shop Seller Center, and Lazada Seller Center.

•     Familiarity with MISA or similar accounting/ERP software for data entry and reporting.

•     Working knowledge of social media management (Facebook, Instagram, Zalo OA).

•     Competent in Microsoft Excel / Google Sheets for reporting and data tracking.

•     Basic understanding of content creation workflows and coordination with creative teams.

Soft Skills

•     Strong organizational skills with the ability to manage multiple platforms and tasks simultaneously.

•     Detail-oriented with a commitment to accuracy in listings, data entry, and communications.

•     Proactive problem-solver with good judgment in escalation decisions.

•     Effective communicator — both written and verbal — in Vietnamese; working English is a plus.

•     Collaborative team player, comfortable coordinating with warehouse, design, accounting, and external agencies.

INTERNAL & EXTERNAL COORDINATION

This role works closely with the following teams and partners:

•     Warehouse team — inventory management, returns, and delivery logistics.

•     Designer / Creative team — visual asset production and content adaptation.

•     BID team — livestream content planning and execution support.

•     Accounting — revenue/cost reporting and MISA data entry.

•     KAM (Key Account Managers) — platform relationship and campaign alignment.

•     External agencies — advertising partners, affiliate networks, and influencer collaborators.

KEY PERFORMANCE INDICATORS (KPIs)

•     Gross Merchandise Value (GMV) growth across platforms.

•     Ad Return on Ad Spend (ROAS) and Cost-per-Click (CPC) performance.

•     Customer response rate and resolution time across all channels.

•     Content posting consistency and social engagement metrics.

•     Accuracy and timeliness of reports submitted to management.

•     Livestream viewer counts, interaction rates, and attributed sales.

•     Affiliate program engagement and attributed revenue