Financial Service Marketing Expert

The Financial Service Marketing Expert is responsible for the growth and commercial success of Co-branded Cards. Unlike traditional marketing, this role requires a deep "Product-First" mentality—understanding the technical infrastructure (APIs, BRDs) and product mechanics to design high-converting marketing campaigns, optimize the digital acquisition funnel, and maximize the lifetime value of cardholders.

Growth Marketing & Go-To-Market (GTM)

• Translate complex product features and technical value propositions into compelling marketing messages that resonate with SkyJoy members.
• Lead GTM strategies for new card launches, ensuring seamless coordination between banking partners (e.g., HDBank, VPBank) and the Vietjet ecosystem.
• Define and execute "Product-Led Growth" initiatives, using data and experimentation to improve the conversion rate of the digital application journey.

Customer Lifecycle & Value Management

• Deeply analyze the customer journey to identify friction points in the card application or activation process.
• Design automated lifecycle marketing campaigns (Email, App Push, SMS) based on API-driven triggers to encourage card usage and spend.
• Monitor daily business performance, acting as a Marketing "Business Owner" to ensure the profitability and visibility of card products.

Technical & Partner Collaboration

• Collaborate with the Tech team to ensure marketing tools and tracking (attribution, event logging) are correctly implemented via APIs.
• Work with external partners (UnionPay, Visa/Mastercard) on joint marketing funds (JMF) and co-marketing executions.
• Bridge the gap between technical constraints and creative solutions to deliver a "wow" experience for the customer.

Professional Experience

• 6+ years of experience in Card Product Management or Product Marketing, ideally in Retail Banking or Fintech.
• Must-have: Hands-on experience with Card products and a solid understanding of the "under-the-hood" mechanics (Policy, Process, Risk, and Technical BRDs).
• Sector Experience: Background in Banking, Fintech, or Digital Financial Services. Experience with challenger banks, payment schemes, or FX is a major plus.

Skills & Competencies

• Technical Literacy: Ability to discuss API connections and digital banking services with engineers while extracting the "key information" for marketing.
• Analytical Mindset: A strong interest in data; ability to run A/B tests, analyze funnels, and balance quantitative data with qualitative user feedback.
• Agile & Execution-focused: Comfortable working in a fast-paced environment, managing multiple projects, and aligning stakeholders quickly.
• Design Thinking: Ability to visualize the customer life cycle and build marketing strategies that enhance the overall product experience.

Personal Attributes

• Ownership: A self-starter who takes full responsibility for the "Growth" KPIs of the card portfolio.
• Creativity: Ability to find innovative ways to acquire users within the aviation and loyalty ecosystem.
• Balance: A master at balancing tech requirements, customer demands, and the bottom-line profit.

BENEFITS:

• Competitive salary package (Base salary and performance bonuses).
• Probation period salary is 100% of the official salary.
• Comprehensive health and accident insurance.
• 15 days of annual leave.
• Provision of work equipment (Macbook/ Laptop, mouse, monitor, etc.).
• A creative and modern working environment.