1. Campaign Execution & In-store Support (Core Responsibility)
- Support the execution of in-store campaigns (promotion, seasonal campaigns, activations, etc.).
- Coordinate with cross-functional teams (Marketing, Merchandising, Operations, Design, etc.) to ensure campaigns are delivered on time and as planned.
- Track and consolidate basic performance of in-store campaigns (traffic, conversion rate, AOV, revenue, etc.).
- Support issue tracking during execution and coordinate with relevant teams for resolution.
2. POSM & Store Communication
- Support the implementation, production, and in-store execution of POSM across the store network.
- Ensure POSM is deployed according to guidelines, on time, and in the correct quantity at each store.
- Support maintaining brand consistency and communication standards at retail stores.
- Assist in improving in-store visual execution to enhance customer attraction.