[HÀ NỘI] TRADE MARKETING SPECIALIST

Mô tả Công việc

• Strategic purpose of the position:

To execute standard for brand images at point of sales and support the expansion of quality distribution by developing and implementing trade activities on time in full.

• Job responsibilities:

Develop and manage execution of trade activities as per Commercial calendar

1. Brand & Trade Activities:

· Develop below-the-line activities (BA mechanics, outlet mechanics, retailer mechanics…) in cooperation with Brand team

· Implement documents (PAF, PR, act process, monitoring template, sales briefing & payment) in collaboration with other stakeholders.

· Manage POSM and work with BA to support brand events & trade activation

2. TONT Outlets Efficiency:

· Develop, deploy, track performance and action plan

· Perfect store model: follow up, tracking and action plan to improve.

· Take lead Trade Activation at TONT outlets with perfect execution in-store.

· Develop Push & Pull activities to support Sales team & BA Team to drive performance.

3. Data & Performance Analysis

· Conduct tracking, analyse performance data and reports to help evaluate execution excellence in the market

· Collect market data, draw insight and recommend response

4. Other tasks assigned by managers