HCM - Digital Marketing Supervisor

Mô tả Công việc

1. Digital Strategy & Implementation

• In collaboration with brand team to develop digital strategy as part of overall marketing strategy and elaborate in detail plan to be followed up in execution.

• Planning on 360 user journey, segmentation based on behavior signal, scouting and propose new digital innovation

• Oversee all digital channels, including brand websites, social media channels…

• Mainly focus on managing and optimizing digital marketing campaigns across Social platform Google (mainly), Facebook, Instagram, Tiktok...Including:

  • Propose & execute monthly media plan (Estimate attribute, A/B testing ,...)

  • Execute performance analysis across advertising platforms and on the overall company level;

  • Create, maintain, and provide regular reporting on marketing key performance indicators (KPI’s); to evaluate the effectiveness of online advertising strategies in reaching strategic goals

• Conduct research about new marketing programs, setting up strategies and provide practical advice.

2. Data-Driven Marketing

• Analyze digital performance on all KPIs to provide insights and direction on optimization

• Master all digital measurements features (Search, Display, Mobile, Social…) in order to identify high-value customers, and link to CRM to enhance LTV

• Able to analyze and report from GA, Business Manager

3. Extended knowledge source

• Knowledge in Retail and E-commerce, environments and platforms to collaborate with other teams to plan digital media

• Understand CRM and the dynamic of lead acquisition to conversion.

• Understand the dynamic of content to drive engagement, advise the brand team on creative & different tactics to win social media.

• Always active on proposing new & relevant practices for social media.