[HCM] Marketing Deputy Manager (Aeon Membership)

Mô tả Công việc

1. AEON Membership

- Build Marketing plan relating to Membership (Member & Kids Club) from yearly to monthly to reach sales target and in Marketing budget
- Manage Customer loyalty program including membership card & mobile app
- Data analyst base on customers data
- Build member promotions, member benefits program & communication
- Mobile app development strategy and e-promotion

2. Co-brand partnership

- Build strong external partners relationship from FMCGs, Tenants and managing procedure
- Build and call sponsorship via co-brand programs

3. Other Marketing tasks

- Visual merchandising management relating to Membership, Co-brand & E-wallet program
- Build and manage display material and decoration in store including POSM, POP, LCD
- Managing design and branding identification relating to Membership, Co-brand & E-wallet program
- Digital Marketing supporting
- Manage digital strategy including content, visual and technique
- Making online plan effectively by retargeting customers data
- Marketing Activation
- Build activation & promotion scheme
- Managing Agency including pitching, proposal and production
- Market survey planning
- Co-ordinating marketing plan and standards procedure with related departments
- Identify new trends in marketing and ensure the brand follows the trend of market
- Follow all working procedures, the company’s policies, rules and regulations.
- Support company events or team activities
- Quarterly survey competitors to learn their good practices and suggest improvement for AEON
- Support to developing new trend/ activity to enrich customers’ shopping/ lifestyle experience
- Accomplish marketing and organization mission by completing related results as needed.
- Contribute to develop marketing plans and strategies.
- Evaluate marketing campaigns by collecting feedback and prepare report.
- Other tasks or responsibilities as assigned by Marketing Manager.