Head of Brand

Mô tả Công việc

Location: VP PNJ, 01 Hoang Viet, 4 Ward, Tan Binh Dist, Ho Chi Minh City

RESPONSIBILITIES

Brand Strategy and Development:

• Develop and refine the brand's overarching strategy, defining its unique value proposition and positioning within the luxury retail market
• Craft a clear brand identity, ensuring that it resonates with the target audience and aligns with the brand's core values
• Stay updated with market trends, competitor activities, and consumer insights to continuously evolve the brand strategy

Marketing and Communication:

• Lead the development of marketing campaigns that effectively communicate the brand's story, products, and lifestyle
• Collaborate with the marketing team to create compelling content, including visuals, copy, and multimedia assets, for various platforms and channels
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Develop and manage the overall brand budget, ensuring that resources are allocated and spent appropriately to optimize brand growth and profitability

Product Management:

• Work closely with the product development team to ensure that new products align with the brand's aesthetics, quality, and values.

Leadership:

• Lead, mentor, and inspire a diverse team, fostering a culture of creativity, innovation, and accountability.
• Collaborate cross-functionally with teams such as Intergrated Marketing, Retail Marketing, Supply Chain, Finance, …) to ensure seamless execution of brand strategies and initiatives.