Head of Marketing

Mô tả Công việc

Role and Scope of the Task

The role of the Marketing Manager is:

1. Building marketing plans incorporating all communications channels in both online and offline

2. Implement and monitor all store marketing activities including POSM production, promotion campaign, or content of social media.

3. Prepare monthly expenditure reports for advertisements, promotion events, and all types of expenses involved in product marketing.

4. Work closely with the agency to make sure projects deploy on time with the right quality.

5. Knowledge of conceptualizing product design and setting specifications

6. A Marketing Manager is a professional who is in charge of managing all aspects related to the production and implementation of any given campaign. They’re responsible for planning and analyzing while making sure everything runs smoothly from start to finish.

Specific tasks

In his daily work the Marketing Manager will execute the following tasks:

1. Develop campaign tactics to get the word out about our company, product, concept and drive qualified traffic to our front door.

2. Deploy successful marketing campaigns and own their implementation from ideation to execution.

3. Experiment with a variety of paid acquisition channels like flyer/leaflet, content curation, event management, publicity, social media, campaigns, copywriting, performance analysis

4. Produce valuable and engaging content for our website/FB/Zalo that attracts and converts our target groups.

5. Build strategic relationships and partners with printing houses, agencies and vendors.

6. Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

7. Analyze consumer behavior and advertising campaigns accordingly.

8. Understand customer needs and requirements through design briefs in terms of Private label packaging label packaging.

9. Furthermore, the MM may be instructed by his line manager to carry out any other reasonable tasks than those described above.

Performance measure

The MM’s work overall and his development is being assessed by the CPO. Besides regular exchange with the CPO, the MM should be subject to a formal assessment every half year.

More specifically he is being measured in his scope of work on the development of:

a. Traffic in store

b. Sales

c. Quantity and quality performance of campaign or content of each communication channel

Yêu Cầu Công Việc

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• Experience in the Retail industry
• Proven experience in a senior marketing role, with at least 4-5 years of experience.
• Strong understanding of digital marketing channels and tools.
• Excellent leadership, communication, and interpersonal skills.
• Data-driven mindset with the ability to analyze and interpret complex marketing data.
• Creative thinker with a passion for driving results and innovating marketing strategies.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously.