Influencer Business Development (Beauty/E-Commerce)

Key Responsibilities:

Livestream Collaboration

• Identify and collaborate with livestream KOLs/KOCs
• Livestream campaign planning:
• Deal list (pricing, bundles, vouchers)
• Commission & promotion mechanics
• Coordinate with E-commerce team to ensure campaign readiness
• Monitor livestream performance and optimize commercial outcomes

Affiliate & KOC Scale (Performance)

• Develop and scale affi liate/KOC network (especially TikTok Shop & Shopee)
• Recruit, onboard, and manage KOCs/creators at scale
• Design and optimize commission structures, incentive schemes
• Drive GMV through affi liate campaigns and creator performance optimization
• Monitor and optimize performance metrics (GMV, CVR, ROI)

Review/Video KOL/KOC (Branding & Partnership)

• Identify and onboard KOLs/KOCs aligned with brand positioning
• Build and maintain long-term partnerships (not just one-off bookings)
• Lead negotiation on collaboration scope, content direction, and usage rights
• Ensure infl uencer content aligns with brand image and messaging

Platform & Cross-functional Coordination

• Work closely with Marketing, Content, and E-commerce teams
• Leverage platform resources (TikTok, Shopee) for campaign growth

Data & Performance Optimization

• Analyze campaign performance across KOL/KOC, affi liate, and livestream
• Identify scalable creators and high-performing strategies
• Optimize content direction, offer structure, and creator mix
• Prepare reports with actionable insights

Requirements

• Good English communication skills
• Minimum 2–4+ years in Infl uencer Marketing / Affi liate / E-commerce / BD
• Strong understanding of Vietnam beauty KOL/KOC landscape
• Experience in TikTok Shop / Shopee ecosystem

Strong advantages

• Experience in affi liate/KOC scaling
• Experience working with livestream campaigns
• Existing network of KOL/KOC/creators/agencies
• Background in beauty/cosmetics/FMCG

Skills & Competencies

• Strong negotiation and relationship-building skills
• Commercial mindset with focus on GMV & ROI
• Ability to balance brand image and performance
• Data-driven and result-oriented
• Proactive, adaptable, and able to work under pressure
• Passion for beauty trends and social commerce

Benefits

• Competitive salary: >18,000,000-20,000,000 VND/month
• Performance bonus based on business results
• Social insurance as per Vietnamese labor law
• Company-provided laptop & monthly product benefi ts
• Dynamic, fast-growing working environment
• Career growth toward Senior BD/Growth Lead/Commercial Lead

Working hours: Monday to Friday, 9:00 – 18:00.