INTERNATIONAL BUSINESS DEVELOPMENT EXECUTIVE

Role Overview

- The International Business Development Executive is responsible for driving SOKO Cake • Bake • Brunch's international growth strategy through market expansion, franchise development, strategic partnerships, and overseas business operations.

- This role focuses on identifying new business opportunities, building relationships with international partners, supporting franchise and licensing initiatives, and ensuring sustainable commercial growth across international markets.

1. International Market Expansion

• Research and identify new international markets for SOKO's expansion.

• Evaluate market potential, consumer trends, competitive landscape, and regulatory requirements.

• Develop market entry strategies for priority countries.

• Build and maintain relationships with landlords, developers, airport operators, retail groups, and hospitality partners.

2. Franchise & Partnership Development

• Identify, qualify, and onboard franchise partners, master franchisees, and joint venture opportunities.

• Prepare business proposals, franchise presentations, and investment materials.

• Coordinate franchise discussions, due diligence, and negotiation processes.

• Support franchise agreement implementation and market launch activities.

• Monitor franchise partner performance and compliance with brand standards.

3. Business Development & Commercial Growth

• Generate new business opportunities through partnerships, licensing, corporate sales, and strategic collaborations.

• Develop relationships with airlines, airports, hotels, shopping malls, lifestyle brands, and retail operators.

• Support negotiations on commercial terms, rental structures, revenue-sharing models, and partnership agreements.

• Drive revenue growth from international business channels.

4. International Operations Support

• Coordinate with international partners to ensure smooth store openings and business operations.

• Liaise with internal departments including operations, marketing, supply chain, finance, and legal teams.

• Support product localization and menu adaptation based on market requirements.

• Monitor operational performance and recommend improvement initiatives.

5. Cross-Border E-commerce & Retail

• Support international online sales initiatives and marketplace expansion.

• Coordinate logistics, fulfillment, inventory planning, and customer experience for overseas markets.

• Monitor online sales performance and identify growth opportunities.

6. Reporting & Analysis

• Prepare market research reports, feasibility studies, and business cases.

• Track sales performance, franchise KPIs, and expansion pipeline.

• Analyze financial performance and provide recommendations for growth.

• Present regular business development updates to senior management.

7. Business Development & Strategic Partnerships

• Identify and approach potential franchise partners, investors, landlords, developers, airport operators, hotel groups, and strategic partners.

• Build and maintain a strong pipeline of international expansion opportunities.

• Coordinate and organize meetings, presentations, site visits, and business development discussions with prospective partners.

• Prepare meeting materials, company presentations, business proposals, and follow-up documentation.

• Track all business development activities and ensure timely follow-up with prospects and stakeholders.

• Represent SOKO Cake • Bake • Brunch at networking events, trade shows, industry conferences, and business meetings when required.

• Support negotiations and facilitate communication between internal teams and external partners throughout the partnership process.

• Maintain an up-to-date database of potential partners, franchise leads, landlords, and industry contacts.

Key Success Metrics (KPIs)

• New international markets evaluated and developed.

• Number of qualified franchise and partnership opportunities generated.

• Number of signed franchise, licensing, or partnership agreements.

• International revenue contribution.

• New store openings and project completion timelines.

• Expansion pipeline value.

• Partner satisfaction and retention.

• Business case accuracy and reporting quality.

• Bachelor's degree in Business, International Business, Marketing, Hospitality, or related field.

• 2–5 years of experience in business development, franchising, international sales, retail, hospitality, or F&B.

• Strong negotiation and relationship management skills.

• Excellent English communication skills (written and spoken).

• Experience working with international partners is preferred.

• Strong analytical and financial modeling capabilities.

• Willingness to travel internationally when required.