Junior Product Owner - PO

- Build and execute the IAP monetization roadmap.

- Optimize paywalls, pricing, packages, promotions, upsell, and checkout flows.

- Improve free-to-paid conversion, repeat purchases, and user LTV.

- Segment users and develop personalized offers.

- Plan and evaluate A/B tests for pricing, messaging, placement, and purchase journeys.

- Manage the product backlog and coordinate with Design, Engineering, Data, and Marketing.

- Monitor payment performance, refunds, and compliance with App Store and Google Play policies.

KPI: Optimize Spend Efficiency. Maintain CPI within target thresholds. Optimize Cost Per Trial and Cost Per Paid User. Achieve D7/D30 ROAS targets. Improve Trial-to-Paid Conversion Rate. Increase Subscription Renewal Rate.

- Experience with mobile apps using IAP, subscription, or freemium models.

- Proven experience optimizing paywalls, pricing, purchase flows, and conversion funnels.

- Experience with A/B testing, cohort analysis, retention, and monetization metrics.

- Familiarity with App Store Connect, Google Play Console, RevenueCat, Firebase, Amplitude, or similar tools.

- Strong understanding of IAP, subscription, pricing, and monetization models.

- Strong analytical and data-driven decision-making skills.

- Knowledge of LTV, ARPU, ARPPU, conversion, retention, and churn.

- Ability to analyze funnels, cohorts, and user behavior.

- Strong product planning, prioritization, communication, and stakeholder management skills.

- SQL knowledge is an advantage.

- Age 23–27; forward-looking/ambitious; proficient in using AI.

Tool stack:

- Design & Collaboration: Figma, FigJam, Miro

- Product Analytics: Amplitude, Mixpanel, Firebase Analytics

- Data & Reporting: SQL, BigQuery, Looker Studio, Power BI

- IAP Management: RevenueCat, App Store Connect, Google Play Console

- Attribution: AppsFlyer, Adjust

- Communication: Slack, Microsoft Teams