Junior User Acquisition - UA

- Execute ad campaigns by app, network, and geo.

- Monitor and optimize CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, creative win rate.

- Analyze cohorts, track LTV to adjust business strategy.

- Able to perform A/B testing for creatives, audiences, and campaign settings

- Proactively test new audiences, expand ad networks.

- Basic knowledge of mobile attribution (AppsFlyer/Adjust/Firebase).

KPI: Optimize Spend Efficiency. Maintain CPI within target thresholds. Optimize Cost Per Trial and Cost Per Paid User. Achieve D7/D30 ROAS targets. Improve Trial-to-Paid Conversion Rate. Increase Subscription Renewal Rate.

- 1 –1.5 years of hands-on experience in Mobile App User Acquisition.
- Experience running performance campaigns on Meta Ads, Google Ads, or TikTok Ads.
- Basic knowledge of Subscription, IAP, or Ad Monetization models.
- Familiarity with AppsFlyer/Adjust and Firebase is preferred.
- Strong learning ability and data-driven mindset.
- Proficient in monitoring and optimizing key UA KPIs, including CPI, CTR, CVR, Spend, ROAS, Cost/Trial, Cost/Paid, and Creative Win Rate
- Ability to analyze cohorts, retention, LTV, and ROAS.
- Strong knowledge of mobile attribution and MMP metrics.
- Able to independently identify creative winners and optimization opportunities.
- Basic understanding of P&L and UA budget optimization.
- Tool stack: AppsFlyer, SensorTower, AppTweak, Firebase, Amplitude/Mixpanel, Superwall/RevenueCat.