Key Accounts Executive (Supervisor Level- Planning) Kênh Siêu Thị (North Region)

Job Purpose:

Manage planning activities for assigned Modern Off-Trade accounts by developing customer business plans, promotions, forecasts and investment recommendations. Build strong customer partnerships and collaborate with KAM Operations and cross-functional teams to drive sustainable sales, profitability and category growth.

Key Accountabilities:

1. Customer & Commercial Planning:

- Develop customer plans based on shopper, category and market insights.

- Prepare inputs for Joint Business Planning and recommend growth initiatives.

- Monitor sales, profitability and commercial KPIs; identify gaps and corrective actions.

- Plan promotions and Digital & Omnichannel initiatives to support profitable growth.

2. Key Account Management:

- Build strong relationships with assigned customers and lead business reviews.

- Negotiate account-level commercial activities within approved guidelines.

- Recommend portfolio and commercial solutions that create mutual value.

- Resolve customer issues with relevant stakeholders and escalate risks when needed.

3. Cross-functional Planning & Delivery:

- Partner with KAM Operations, Trade Marketing, Marketing, RGM, Supply Chain and Finance to execute customer plans.

- Facilitate planning and performance reviews with clear actions and follow-up.

- Ensure effective collaboration between Planning and Operations teams.

- Track customer commitments and share key insights and best practices.

4. Forecast & Investment Management:

- Develop accurate sales forecasts using customer plans and market insights.

- Monitor demand, stock availability and fulfilment performance.

- Track commercial investments and evaluate promotion effectiveness.

- Prepare performance analyses and recommendations for stakeholders.

Job Requirements:

- Bachelor's degree in Business, Economics, Marketing or related field; MBA is a plus.

- Professional working proficiency in English.

- 5+ years of experience in Modern Trade Sales, Key Account Management, Commercial Planning, Trade Marketing or Category Management, preferably in FMCG.

- Strong experience in customer planning, promotional management, commercial analysis and cross-functional collaboration.