Marcel Group - a strategic partner of Openasia in F&B industry - is looking for a Marketing Leader.
Marcel Group operates restaurants and bars throughout Vietnam, featuring its two primary brands: Marcel Gourmet Burger and Café Marcel.
RESPONSIBILITIES
1. Branding & Research
Conduct market research to identify trends and opportunities in the F&B industry to propose overall brand goals
Collaborate with the culinary team and operations team to develop and implement marketing strategies to increase brand awareness and brand engagement to drive traffic and increase revenue for the restaurants
Create a marketing/communication plan to deliver overall brand marketing objectives with a detailed timeline and budget
2. Implementation
Directly execute ideas for marketing activities and promotional events
Work closely with internal stakeholders and manage external marketing agencies to successfully execute marketing campaigns on organic channels and paid media
Develop content for the restaurant on online platforms: Google, Facebook, TikTok, Instagram, ...
Manage and monitor social media platforms, and handle customer feedback online to ensure a healthy and attractive brand presence in the online and offline channels of the restaurants.
Analyze sales data and customer feedback to optimize marketing strategies and feedback to the culinary & operations team.
Track and analyze the performance of marketing campaigns, measure brand awareness, and report on progress toward brand goals and sales.
Other tasks assigned by the line manager: Deliver reports, analysis, and other tasks as requested.
Yêu Cầu Công Việc
Bachelor’s degree in Marketing and Communication, Business Administration, or related fields
At least 3 years of experience in F&B industry marketing
Proven track record of developing and executing successful marketing campaigns
Experience in digital marketing, marketing performance management, budget management
Experience in copywriting for both printed and online marketing material
Skills
Creative Design
Project Planning & Analytical skills
Content Planning & Marketing Strategy
Brand development
Strong communication and interpersonal skills
Good analytical and problem-solving skills
Proficiency in English and Vietnamese
WHAT WE OFFER
Competitive salary packages and bonus-scheme.
Insurance policy (including social insurance and all benefits according to Labor Law).
Discount of 30% for Marcel outlets.
Professional, creative, and positive working environment with up-to-date equipments.
