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Openasia Group

[MARCEL] HCM - Marketing Leader

Openasia Group
Địa điểm

Hồ Chí Minh

Maps
  • Lương

    Cạnh tranh

  • Kinh nghiệm

    3 - 5 Năm

  • Cấp bậc

    Trưởng nhóm / Giám sát

  • Hết hạn nộp

    22/10/2024

Phúc lợi

  • Chế độ bảo hiểm
  • Du Lịch
  • Phụ cấp
  • Chế độ thưởng
  • Đào tạo
  • Tăng lương
  • Nghỉ phép năm

Mô tả Công việc

Marcel Group - a strategic partner of Openasia in F&B industry - is looking for a Marketing Leader.

Marcel Group operates restaurants and bars throughout Vietnam, featuring its two primary brands: Marcel Gourmet Burger and Café Marcel.

RESPONSIBILITIES

1. Branding & Research

  • Conduct market research to identify trends and opportunities in the F&B industry to propose overall brand goals
  • Collaborate with the culinary team and operations team to develop and implement marketing strategies to increase brand awareness and brand engagement to drive traffic and increase revenue for the restaurants
  • Create a marketing/communication plan to deliver overall brand marketing objectives with a detailed timeline and budget

2. Implementation

  • Directly execute ideas for marketing activities and promotional events
  • Work closely with internal stakeholders and manage external marketing agencies to successfully execute marketing campaigns on organic channels and paid media
  • Develop content for the restaurant on online platforms: Google, Facebook, TikTok, Instagram, ...
  • Manage and monitor social media platforms, and handle customer feedback online to ensure a healthy and attractive brand presence in the online and offline channels of the restaurants.
  • Analyze sales data and customer feedback to optimize marketing strategies and feedback to the culinary & operations team.
  • Track and analyze the performance of marketing campaigns, measure brand awareness, and report on progress toward brand goals and sales.

Other tasks assigned by the line manager: Deliver reports, analysis, and other tasks as requested.

Yêu Cầu Công Việc

  • Bachelor’s degree in Marketing and Communication, Business Administration, or related fields
  • At least 3 years of experience in F&B industry marketing
  • Proven track record of developing and executing successful marketing campaigns
  • Experience in digital marketing, marketing performance management, budget management
  • Experience in copywriting for both printed and online marketing material
  • Skills
    • Creative Design
    • Project Planning & Analytical skills
    • Content Planning & Marketing Strategy
    • Brand development
    • Strong communication and interpersonal skills
    • Good analytical and problem-solving skills
  • Proficiency in English and Vietnamese

WHAT WE OFFER

  • Competitive salary packages and bonus-scheme.
  • Insurance policy (including social insurance and all benefits according to Labor Law).
  • Discount of 30% for Marcel outlets.
  • Professional, creative, and positive working environment with up-to-date equipments.

Thông tin khác

  • Bằng cấp: Đại học
  • Độ tuổi: Không giới hạn tuổi
  • Lương: Cạnh tranh
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