Marketing Executive (Brand Cotton On, Typo)

Mô tả Công việc

Market Research and Competitor Analysis:

• Conduct market research to understand trends and characteristics in the fashion industry.
• Analyze competitors to propose improvements and capitalize on strengths.

Development of Marketing Plan:

• Build and execute a comprehensive marketing plan for fashion brand.
• Create innovative advertising campaigns across various online and offline platforms.

Customer Engagement and loyalty:

• Engage with customers through various channels, responding to inquiries, and gathering feedback.
• Implement plan to enhance customer loyalty and satisfaction.

Collaboration with Internal and External Partners:

• Work with internal team (design, visual merchandising, and product team) to align marketing efforts with new product launches and fashion collections.
• Work with share service team: PR & Partnership Executive, Content Executive to meet deadlines, ensure brand DNA to drive traffic to store and cross sale.
• Ensure the brand is associated with brand guideline, values and styles that align appropriately.

Performance Evaluation:

• Monitor and evaluate the performance of marketing campaigns to propose improvements if yes.
• Utilize data to measure ROI and marketing strategy effectiveness.

Implementation of Content plan:

• Develop and manage communication content across online platforms.
• Create high-quality content to enhance brand DNA, brand awareness and engage with target audiences.

Influencers Collaborations:

• Identify and research fashion influencers to amplify brand reach.
• Coordinate influencers / KOLs marketing campaigns, ensure alignment with brand DNA, brand strategy.

Other tasks from Line Manager

Yêu Cầu Công Việc

• Relevant degree in Marketing, Advertising, or Business Management.
• Previous experience in the fashion industry or with international brand is an advantage.
• In-depth understanding of fashion trends and the global market.
• Excellent communication skills and strong teamwork abilities.
• Ability to adapt quickly with workload & working environment.