18/04/2024
Tiếp thị / Marketing , Tiếp thị trực tuyến , Giáo dục / Đào tạo
Nhân viên chính thức
Cạnh tranh
2 - 5 Năm
Nhân viên
30/04/2024
1. Trade
- Formulate and implement trade/marketing strategies
- Execute all trade and promotional activities, events for schools
- Manage advertising and promotion budget per school
- Provide market analysis information pertaining to competitors, trends and activities
- Cross department interact
- Coordinate with HO for country event management
- Provide raw content per HO instruction
- Oversee all POS programs
- Work under the overall plan and also the bridge between marketing function and school managers.
2. Brand
- Be responsible for brand building, liaising with agencies, production of in-house promotional materials and publications, preparing press releases, organizing promotional activities
- Understand market and customer
- Prepare brand plan-marketing, quarterly promotional strategy-input finalization and input implementation plan
- Brand sales analyze and follow up for strategy implementation
- Ensure brand profitability
- Pilot the innovations and creating new indications and expanding markets
- Keep up to date with market trends and new developments utilizing information for business improvement
- Be accountable for brand’s performance & working closely with sales team
Education: University degree in Economics, Marketing or Business Management
Experience:
- At least 2 years of experience at the same position in foreign invested company (education industry is preferable)
- Knowledge of basic brand management, advertising, media industry
Skills:
- Good interpersonal skills (communication, coordination, negotiation and conflict management…)
- Active, open minded, optimistic and creative thinking.
- Self-motivated and discipline
- Good teamwork and ability to work under high pressure
- Understand young people and education
- Well organized
- Able to work independently
- Ability to discuss strategic and sensitive issues
- Understand and develop long term business vision
- Coordination and planning of budgets, people and time management
- Recognize problems reacting quickly and effectively to resolve them
Other requirements:
- Vietnamese and English – Fluency
- Fluent in MS Office/ Google Suites
- Analytical expertise in understanding complex issues and their consequences
- Ability to think “outside the box”
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