Develop comprehensive marketing strategies tailored to the firm's legal services (Civil, Criminal, and Litigation).
Design annual marketing plans focusing on achieving a revenue target of 20 billion VND by the end of 2025.
Plan and allocate a marketing budget of approximately 5 billion VND per branch annually.
Content Creation and Online Branding
Build and manage online communication channels, including social media, website, and email marketing.
Create engaging and legally accurate content for online platforms, ensuring the firm’s professionalism is highlighted.
Offline Branding and Brand Development
Organize offline branding events to enhance the firm’s reputation in legal consultation and litigation.
Coordinate with external partners and stakeholders to expand the firm's brand presence.
Campaign Management and Execution
Execute both online and offline marketing campaigns to advertise services in civil (land disputes, business disputes) and criminal law (crime-related cases).
Monitor campaign performance, ensuring alignment with business objectives.
Media and Communication Management
Follow up with media outlets and manage public relations activities to maintain a positive image of the firm.
Act as the point of contact for inquiries related to the firm’s marketing and communication activities.
Budget Management and Reporting
Track and report the utilization and effectiveness of the marketing budget.
Provide regular updates and reports on marketing performance, highlighting ROI and areas for improvement.
Yêu Cầu Công Việc
Bachelor's degree in Marketing, Communications, or related fields.
At least 3-5 years of experience in marketing (preferably in professional services or legal services).
Strong knowledge of legal terminology and familiarity with marketing in the legal sector.
Excellent skills in content creation, strategic planning, and campaign management.
Proficient in managing online and offline marketing channels.
Ability to work independently and maintain a results-driven mindset.
Strong analytical skills for reporting and budget tracking.
Effective communication and interpersonal skills.
Benefits
Competitive salary and performance-based bonuses.
Professional growth opportunities in a reputable law firm.
Comprehensive training on legal service offerings and industry standards.
