Advising the Board of Directors in developing marketing strategies, and product branding in line with the company's overall objectives;
Product Communication
Planning, supervising, and taking responsibility for keyword SEO campaigns, Digital Marketing, and e-commerce platforms to achieve customer data targets as assigned by KPIs.
Managing and evaluating the effectiveness of work, including setting goals, planning, evaluation, feedback to achieve good results.
Brand Communication:
Budgeting marketing expenses monthly, quarterly, annually. Building, organizing and implementing marketing programs, advertisements, displays, promotions... Timely adjusting marketing program activities, enhancing the company's brand both online and offline.
Brand management, branding, packaging planning, labels, POSM, brochures... for the company's products.
Handling risks or crises related to the brand and company image.
Collaborating with the Human Resources department to conduct customer events and internal communication activities.
Building a customer care system and implementing Trade MKT programs to increase sales at sales points and distributors.
Human Resources Training:
Establishing procedures, regulations, and instructional documents for assigned job scope activities;
Organizing management, building, and training human resources in specialized fields for the company;
Reporting and evaluating the effectiveness of each communication channel, marketing activity.
Performing other marketing tasks as required and directed by the Board of Directors.
Yêu Cầu Công Việc
Graduated from University or higher in Marketing/Business Administration or related fields,
Experience in B2B marketing and in operating e-commerce platforms, with a minimum of 3 years of experience in equivalent positions.
Deep understanding of Digital marketing, experience in Trade marketing is an advantage.
Human resource management skills (goal-oriented management, process management, task delegation, training, evaluation, motivation).
Good communication, negotiation, and problem-solving skills.
High sense of responsibility, integrity, decisiveness... and willingness to travel.
