Marketing Manager

Develop and execute overall marketing strategies and plans (annual/quarterly/monthly) aligned with business objectives.

Lead brand strategy and product positioning across B2B and FMCG portfolios.

Manage and optimize multi-channel marketing activities, including Digital, Performance Marketing, Trade Marketing, CRM, and E-commerce.

Own marketing budget planning and allocation; ensure effective use of resources and measurable business impact.

Design and optimize B2B marketing funnels (TOF–MOF–BOF) and lead generation initiatives in close collaboration with Sales teams.

Drive FMCG growth through trade marketing, activation programs, sampling, and market execution.

Monitor and analyze marketing performance using key metrics (KPI, ROI, ROAS, CAC, CLV) to continuously improve effectiveness.

Lead, develop, and coach the Marketing team; build a performance-driven and learning-oriented culture.

Collaborate with agencies, partners, and vendors to deliver marketing initiatives effectively.

5+ years of experience in Marketing roles, with proven experience at Manager level.

Solid background in B2B and/or FMCG marketing; experience combining both is a strong advantage.

Strong understanding of integrated marketing, digital marketing, and performance measurement.

Demonstrated ability to link marketing activities to business and sales outcomes.

Experience in team leadership, stakeholder management, and cross-functional collaboration.

Strategic mindset with hands-on execution capability.